Privacy Policy

• Account information: email address, hashed password, and Apple/Google sign-in identifiers if you use those methods.
• Content you provide: information about yourself and the people you discuss, messages sent to AI assistants, uploaded images and screenshots, voice notes, community posts, photos and videos, and feedback.
• Share a Feel: when you connect with another Smoovly user, we store the connection (the two accounts, when it was created, and whether either of you has unlinked, blocked, or archived it), the feelings you send and receive (the feeling, its intensity where one is set, and when it was sent), the display name shown with them, and the invitation codes and links you create.
• Voice data: when you use live voice coaching, the audio of your voice sessions and the transcripts generated from that audio. These recordings and transcripts are stored to provide the feature, maintain continuity across your sessions, and improve the Service.
• Usage data: features used, sessions, AI persona interactions, error logs, and performance data.
• Device and technical data: device model, OS version, app version, language, time zone, an anonymous device identifier, and a push-notification token if you allow notifications. If you use the Service as a guest without an account, we also use a device identifier and your IP address to enforce free-usage limits; we store only one-way hashes of these, never the identifier or address itself.
• Analytics data: through Google Analytics for Firebase and Mixpanel, we collect information about how you use the app (for example, screens viewed, features used, and session length), an app-instance identifier, device and app information, and your approximate location (such as country or city) derived from your IP address. On iPhone and iPad, Google Analytics for Firebase may use your device's advertising identifier only if you allow tracking. See Section 5.
• Purchase information: Apple processes transactions and shares a receipt identifier and subscription status. We never receive your payment card details.

• Provide the core Smoovly service including AI-generated coaching tailored to you and the people you discuss.
• Remember context across sessions so advice stays consistent over time.
• Deliver the feelings you choose to share to the people you have connected with, and notify them.
• Understand how the Service is used, measure the performance of features, and diagnose problems (analytics).
• Process subscriptions and manage your account.
• Improve our AI models through aggregated, de-identified analytics.
• Detect and prevent fraud, abuse, and security incidents.
• Communicate with you about your account or material changes to the Service.

Smoovly uses a third-party large language model provider (OpenAI) to generate responses, and asks your permission in the app before anything is sent to it (see Section 15, which names every AI service and what each receives). When you message a Smoovly AI persona, the text and relevant context are sent to this provider solely to generate a reply. Live voice coaching additionally uses a third-party conversational-voice provider (ElevenLabs) to transcribe your speech, generate the coach's spoken responses, and process the conversation in real time. Audio of your voice sessions and the resulting transcripts are processed and stored by this provider and by us. Our large language model providers are contractually prohibited from using your content to train their models; our voice provider stores conversation audio and transcripts to provide, secure, and improve its services under its agreement with us. We do not sell your conversations.

Share a Feel lets you connect with another Smoovly user and send each other feelings. A connection is created only when the other person accepts your invitation code or link, and either of you can unlink or block the other at any time. When you share a feeling, the other person sees the feeling, your display name, and when it was sent, and may receive a push notification about it. They do not see your conversations with your coach, the details you keep about the people in your life, or which person in your list you link the connection to.

If you use “Help me reply” on a feeling you received, that feeling and the relevant context you have saved about the sender are sent to our AI model providers to suggest replies, as described in Section 3. Please share feelings only with people who have agreed to connect with you.

Next steps from the keyboard (only if you turn it on). For each saved person you read with the Smoovly keyboard, Smoovly keeps a short note (who, when, and the kind of moment, for example “a date was set”) for 7 days, to suggest your next step in the app. It keeps no chat text and no screenshot for this. Turn it off or delete it any time in the app.

Keyboard memory (only if you turn it on). If you say yes to “Let the keyboard remember your chats?” in the app, Smoovly keeps the chats the Smoovly keyboard reads for you, for each person you chat with, with no time limit, until you delete them. We keep the messages the keyboard read (the newest 120 per chat), the name shown at the top of the chat and which app it was, so your next replies pick up where you left off. We never keep the screenshot, and nothing the keyboard reads is used to train AI unless you separately chose “Help improve Smoovly”.

In the app. A short note about where each chat stands (for example “a date was set”, who wrote last) goes to that person's page and to your coach. If you keep chatting with someone who is not in your people yet on a few different days, Smoovly may add them to your people for you; you can undo it.

Notifications. About 30 minutes after you finish a chat, Smoovly may send you one notification about that person, at most once a day per person, never at night, and only if notifications are on.

Deleting. Settings › Privacy › Keyboard memory lists every remembered chat; “Forget this chat” deletes one, “Turn off and delete all” deletes all of it and stops it. “Delete my keyboard history” and deleting your account delete it too.

We use Google Analytics for Firebase, provided by Google, in the Smoovly app, and Mixpanel (on its servers in the European Union) in the app's web layer, to understand how Smoovly is used and to improve it. These providers process the analytics data described in Section 1 on our behalf. Mixpanel is used for product analytics only. We use analytics data only to operate and improve Smoovly, and we do not sell it.

Ad measurement. To measure which of our ads bring people to Smoovly, the Smoovly app for iPhone and iPad includes the Meta (Facebook) SDK and the TikTok SDK. The app sends them two events: when you sign up and when you start a subscription (for a subscription, its price and currency), together with device and app information (such as device model, operating system and app version). We do not send them your name, email, messages or anything you tell the coach. Google Analytics for Firebase also receives the device and app information described in Section 1.

Your choice on iPhone and iPad. When you first open the app, Apple's tracking prompt asks whether Smoovly may track you. Your device's advertising identifier (IDFA) is shared with Meta, TikTok and Google only if you tap “Allow”. If you do not allow it, TikTok receives nothing, Meta receives the two events without the advertising identifier, and Google Analytics for Firebase does not receive the advertising identifier. You can change your choice at any time in your device's Settings > Privacy & Security > Tracking. We do not use any data broker.

You can learn how Google uses information from apps that use its services at policies.google.com/technologies/partner-sites.

We share information with service providers who help us operate Smoovly, including cloud hosting and database providers (MongoDB Atlas, Vercel), AI model providers (OpenAI), voice/speech-processing providers (ElevenLabs), image analysis for Community screenshots (Google Cloud Vision), video hosting for the Community (Mux), analytics providers (Google Analytics for Firebase, Mixpanel), ad-measurement providers (Meta and TikTok, as described in Section 5), push-notification providers (Firebase Cloud Messaging, Apple Push Notification service), Apple (for in-app purchases), and sign-in providers (Apple, Google). They may only use your data to provide services to us, and each processes it under written data protection terms that give it the same or equal protection as this Policy. We do not sell your personal information. The only data that goes to ad platforms is the ad-measurement data described in Section 5.

We retain your account and content while your account is active. If you delete your account, we delete or anonymize your personal information within 30 days, except where required by law. Voice recordings and transcripts are retained while your account is active so your coach can maintain continuity, and are deleted or anonymized within 30 days of account deletion, except where retention is required by law. Our voice provider retains conversation data for its own period under its agreement with us. Connection records and shared feelings are kept while the connection and both accounts exist, so each of you can see your sharing history; if you delete your account, the connection ends and the feelings you shared are deleted or anonymized within 30 days. Analytics data is kept by our analytics providers under the retention settings we configure and is used only in aggregate.

Depending on where you live, you may have the right to access, correct, delete, export, or restrict processing of your personal information, and to lodge a complaint with your local data protection authority. Email privacy@smoovlyapp.comCopy to exercise any of these rights. We respond within 30 days.

Delete your account anytime in the app: Settings → Account → Delete account. This permanently removes your profile, messages, target profiles, feedback history, Share a Feel connections and shared feelings, and the keyboard's remembered chats and notes within 30 days. You can also request deletion by emailing privacy@smoovlyapp.comCopy from your account email address.

Smoovly is rated 16+ and is not intended for anyone under 16. We do not knowingly collect information from children under 16. Contact us to delete any such data.

We use HTTPS/TLS encryption in transit, encryption at rest, hashed passwords, and access controls to protect your information.

Smoovly is operated from Israel. Regardless of where you use the Service, your data may be transferred to and processed in Israel, the United States, and other countries where we and our service providers operate. We rely on appropriate safeguards such as Standard Contractual Clauses for transfers from the EEA, UK, and Switzerland.

California residents have rights under the CCPA including the right to know, delete, correct, and opt out of the sale of personal information. We do not sell your personal information. If you allow tracking on your iPhone or iPad, the ad-measurement data described in Section 5 may count as “sharing” under the CCPA; you can stop it at any time in Settings > Privacy & Security > Tracking. Email privacy@smoovlyapp.comCopy to exercise your CCPA rights.

We may update this policy from time to time. Material changes will be communicated in-app or by email before taking effect.

To provide the AI features we send the content each feature needs to the providers below. This table says what is sent, who receives it, why, and how we collect it.

We share this data only after you allow it in the app, only to provide these features, and each provider is bound by terms that protect your data at least as well as this policy does.

Your permission. Before anything is sent to an AI service for the first time, the app shows a screen that names these providers and says what is sent, and asks you to tap “Allow”. If you choose “Not now”, nothing is sent and the AI features stay off. You can withdraw your permission at any time in Settings > Privacy > AI features; from then on nothing new is sent and the AI features stay off. We record when you gave your permission and to which version of the screen, and we ask again if what we send changes. Before your first Community post you are told separately which services check, translate and blur posts.

How they protect it. Each of these providers processes your data only on our behalf, to provide the features described here, under written data protection terms that require it to protect your data with the same or equal protection as this Policy.

Mux (not an AI service) stores and plays the videos you post in the Community.

We store your conversations and the details you add so the coach can remember you across sessions. They are kept until you delete them or your account (Settings, Account, Delete account), after which they are deleted from our active systems.

“Help improve Smoovly” (on the permission screen and in Settings, Privacy) is off unless you turn it on (a member who chose before keeps that choice). If you turn it on, we may use your conversations in de-identified form, with your name and identifying details removed, to improve the Service and to train and evaluate models. You can turn it off at any time; from then on your conversations are not used for this purpose.

Community training is its own choice: “Help train Smoovly with Community” in Settings, Privacy, off until you turn it on. While it is on, the questions and messages you write in the community, with names, contact details and links removed, may be used to train Smoovly’s coach; what you write while it is off is never used, and turning it off removes your words from every later training set. Members known to be under 18 are never included.

In the community you appear only under the display name and avatar you choose there; it is never your real name, your account name or your email. What you post in a coach room (your questions, and the coach’s answers to them) is shown to the room’s members and coach under that name and avatar. A private chat with a coach is seen only by you and that coach, also under that name. Coaches and other members cannot see your account details (your real name, email, phone number, or anything else in your Smoovly account); Smoovly keeps the link between your account and your community name so it can handle reports and moderation. You can change your community name and avatar at any time.

Community posts and messages are screened automatically for objectionable content, including by OpenAI’s moderation service. Reports you make, and reports about you, are kept to handle them and to keep the community safe. For privacy requests email privacy@smoovlyapp.comCopy; for safety and moderation, support@smoovlyapp.comCopy.

Smoovly Technologies Ltd (company no. 517402285), Israel
Privacy inquiries
Email: privacy@smoovlyapp.comCopy